Edward Van Wilgenburg

- Expert Profile and Services Overview

My name is Edward van Wilgenburg. I am the founder and director of This Is Perfecto, a company dedicated to helping sales organizations grow through clear strategy, practical tools, and consultative selling. With a background in sales and marketing leadership, I combine structure, sharp positioning, and a results-driven mindset to create real impact. Born and raised in Rotterdam, I carry the Rotterdam mentality with me: direct, clear, and always respectful to the people around me.

I was born and raised in Rotterdam, a city known for its resilience and straightforward mentality. Growing up, I quickly adopted the Rotterdam mindset: work hard, stay grounded, and always be clear in communication. After my studies in business and marketing, I focused on building a career in sales and commercial leadership. Over the years, this combination of academic knowledge and practical experience shaped my entrepreneurial drive and laid the foundation for founding This Is Perfecto.

After my last employment ended, I took the time to rediscover myself and reflect on the path I wanted to follow, both professionally and personally. With the support of my coach, I explored the deeper layers of who I am and what truly drives me. This journey gave me clarity, resilience, and a higher sense of awareness, allowing me to experience real happiness and purpose. From this renewed energy and focus, I founded This Is Perfecto — a company built on the belief that sustainable success starts with clarity, structure, and conscious leadership.

Looking ahead, my ambition is to combine professional impact with personal meaning. Through This Is Perfecto, I want to create a legacy of helping organizations grow in a sustainable and conscious way, while inspiring people to work from clarity and purpose. On a personal level, I hope to be remembered as someone who was committed, loving, and always present with genuine attention, wise advice, and the ability to see new possibilities. Success to me is not only measured in results, but also in the positive difference I leave behind for others.

Michel Maljers, Pascale-Renée Cohen, Jaap van der Welle, Wim Kalkman, etc.