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Richard Mille and Ferrari are releasing a $1.5 million co-branded watch. (Richard Mille)
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Richard Mille and Ferrari are releasing a $1.5 million co-branded watch. (Richard Mille)
Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch
Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team.
Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business — and steer clear of a downturn plaguing the luxury watch sector.
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