"Being featured made people take my work seriously — and opened doors I didn't even know existed."
Iris Smalbeek
Who is Iris Smalbeek?
Iris Smalbeek is a passionate storyteller and branding expert who helps individuals build authentic, high-authority public profiles. Her journey began far from the spotlight — driven not by the pursuit of fame, but by a desire to create deeper human understanding through personal narrative.
Combining a sharp eye for visuals with a deep intuition for messaging, Iris has guided countless clients through transformations that go beyond marketing — shaping how they are seen, heard, and remembered in their fields.
“I wasn’t looking for fame, just understanding. This gave me both — and more clients than I could imagine.”
Before the Spotlight
Before Iris was featured, her practice operated in relative obscurity. While her results spoke for themselves — horses moving more freely, owners noticing immediate relief — she struggled to communicate the value of her work beyond her immediate network. Most of her clients came through informal referrals, and even then, many were skeptical at first. The concept of horse osteopathy was unfamiliar to most, and convincing new clients often required long explanations, follow-up calls, and in-person demonstrations.
Iris also lacked a polished online presence. With no website and minimal use of social media, potential clients couldn’t easily discover or vet her services. Even when people heard about her, they found it hard to understand what she did or how to trust it. As a result, she often found herself undervalued — both in pricing conversations and in professional recognition. Despite years of experience and impactful results, she remained on the fringes of her industry, waiting for an opportunity to break through.