Youri Luiten - Expert Profile and Services Overview
Head of Design
Spijkenisse, Netherlands
Introduction
Youri Luiten is the Head of Design at Crebos, where he’s been shaping the company’s design vision since its early days in 2019. Joining when the team was still in its infancy, Youri grew alongside the company — evolving from a self-taught graphic designer into a product-focused design leader. His work bridges creativity, structure, and business sense, helping transform complex ideas into intuitive, scalable digital products.
Youri’s path to design leadership wasn’t traditional. Without a formal degree, he built his career through experience, curiosity, and persistence. He learned by doing — designing, experimenting, collaborating, and refining his craft. This hands-on background gives him a grounded, pragmatic approach to design, balancing visual excellence with operational efficiency.
At Crebos, Youri leads the design department and drives the development of scalable systems that power multiple brands and platforms. His focus is on creating a unified design foundation that supports flexibility across industries while maintaining a high level of craftsmanship and consistency.
Career trajectory
Before entering the world of digital design, Youri worked in the harbor — an experience that shaped his work ethic and instilled a deep appreciation for discipline and commitment. While working long shifts, he freelanced as a designer at night, taking on diverse projects ranging from branding to web design. These early years taught him adaptability, resilience, and the value of earning every opportunity.
As he explored new creative directions, Youri discovered UX and product design — a shift that redefined his perspective on what design could achieve. No longer focused solely on aesthetics, he became deeply interested in systems, usability, and problem-solving. A pivotal mentorship further refined his approach, guiding him toward scalable design thinking and leadership.
His journey at Crebos began as a hands-on designer and evolved into a leadership role where he now oversees the design vision, manages the design team, and collaborates closely with product, tech, and operations teams. His approach combines strategic alignment with creative execution, ensuring design plays a central role in shaping user experience and business outcomes alike.
Focus and future
Youri’s mission is to help build Crebos into one of the most innovative and efficient software development companies in the world — a place where creative minds and technical talent come together to solve hard problems and push boundaries.
He believes great design is not just about how something looks, but how it works and why it matters. His current focus lies in strengthening Crebos’ design system, culture, and cross-functional collaboration — building the foundation for long-term scalability and impact.
Driven by curiosity and clarity, Youri continues to challenge conventions, mentor emerging designers, and refine processes that turn vision into tangible results. His work reflects a simple but powerful principle: design should make life — and work — simpler, smarter, and more human.